Setting Goals That Actually Move the Needle

Have you ever wondered how some people just seem to accomplish big things and have a knack for seeing what they want and achieve it in a couple months? I am guessing that they know how to set SMART goals.

Not all goals are created equal. Many entrepreneurs set vague goals like "grow my business" or "get more customers."

Instead, your goals should be SMART:

• Specific

• Measurable

• Achievable

• Relevant

• Time-Bound

Example:

- Vague: Increase sales

- SMART: Increase monthly online store sales by 20% by December 31st, 2025 by launching a new product line and running monthly promotions.

SMART goals help transform dreams into actionable roadmaps.

When it comes to actually moving the needle, understanding what motivates you intrinsically will be key to achieving your goals.

Setting Intrinsic vs. Extrinsic Goals

Beyond just setting SMART goals, it’s important to understand the difference between intrinsic and extrinsic goals.

• Intrinsic Goals: These are internally driven. They align with your values, passions, and what gives you true satisfaction. Examples include personal growth, mastery of a skill, making a difference in your community, or creating a business that allows for work-life balance.

• Extrinsic Goals: These are externally motivated. They focus on tangible rewards or recognition such as earning a certain income, gaining social status, or winning awards.

While extrinsic goals can provide motivation, research shows that entrepreneurs who anchor their ambitions around intrinsic goals tend to experience greater long-term satisfaction, resilience, and sustainable growth. When you build your business around intrinsic values, setbacks feel less devastating because your deeper "why" remains intact.

When setting your business goals, ask yourself:

• Does this goal connect to something I deeply value?

• Am I pursuing this because it matters to me or because I feel pressured by others?

Aligning your business strategy with intrinsic motivations makes the entrepreneurial journey not only more meaningful but also more rewarding.